HOW GREAT CONTENT SOLD HISTORY TO YOUNG HISTORY BUFFS
Situation: WHG is the largest history publisher in the world. But it had a major challenge. Its average subscriber was 65 years old and they needed to attract a much younger subscriber audience to stay alive in the marketplace.
Mission: Create compelling new ways to increase WHG brand awareness among young history buffs.
Solution: Develop a targeted, social media driven multi-media campaign
- Viral Video Campaign: WHG Salutes
- High Awareness Banner Campaign
- Multi-Touchpoint Targeted Subscriber Email
- Monthly Digital Newsletter
The WHG Salutes viral video campaign featured “great moments in history” short stories. In this case, it was the story of Edith Shain (The Famous WWII Kiss Woman) on the anniversary of her death. The Salutes campaign was also designed to be a video sponsorship for advertisers.
WHG Salutes: Veteran’s Day
WHG Salutes: New Year’s Day
A/B Tested Banner Rotation Campaign
Targeted, Multi-Touchpoint Email Campaign
