COOL CONTENT = ACQUISITION EXCELLENCE
1. Martin Braun: Watch the Watchmaker
Mission: Martin Braun is among the top five watchmakers in the world. • Develop classic and compelling brand response based marketing materials to promote a once-in-a lifetime “flash sale” to high-end watch aficionados. • Capture Martin’s “vision” on film to heighten the value of his watches. • Use super targeted lists and eNewsletters to reach a ready-to-puchase audience. It worked like clockwork.
2: Stetson Cologne: The Game of Name Acquisition.
Mission: Acquire names for Stetson by creating a dynamic online game where Everyday Joe’s compete against Tom Brady in a series of extreme games. Integrating gaming and acquisition best practices made this promotion enjoy the sweet smell of success
3: Coca-Cola Surge: A Classic “Social Media” Campaign Story
Mission: When Coke launched the Surge brand, they wanted to create immediate trial among 16-24 year olds. This campaign was created when Mark headed up the Creative/Digital Division for Targetbase Marketing. It’s a classic “social media” case study that actually took place before the words social media were born. In a nutshell, here’s what transpired. We created an audacious, 3 component, direct mail campaign targeted to influencers.
Element A: An interactive, spiral bound booklet that told the irreverent story of Surge- Element B: Two “Create Your Own Sound Studio” DVDs—one to give to a friend.
- Element C: A packet of high-value coupons to share with friends.
Not surprisingly, the campaign went off the charts. That’s what happens when every component matches a killer strategy.
