Five Non-Profit Case Studies
Amidst the world of giving, is a fiercely competitive environment. Creative Intelligence has track record for helping non-profits stand out and gain the attention and recognition they need to attract noteworthy donations. Here are a handful of non-profit case studies led by CI founder Mark Schneider:
CASE STUDY # 1: PHILLY FOUNDED
The Story: Philadelphia’s startup ecosystem is not recognized outside of the city itself. Yet Philly has a very noteworthy start-up heritage. Truth be told, Philly was the home of America’s first business plan— The Declaration of Independence. It is also also the home of many of “firsts”.
Founder Mark Schneider teamed with the Seed Philly Founder Brad Denenberg and created the campaign: Philly Founded: The Original Start-up City. The campaign will pay tribute to dozens of famous Philly Firsts. It will proudly introduce the Declaration of Innovation… and publicize dozens of Philly’s most noted start-ups. The campaign was originally planned to break during Philly Tech week, but has been pushed back to a Fall launch. Stay tuned.
PHILLY FOUNDED
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RANDIE ROCKS JEWELRY: E COMMERCE BRANDING
How do you break through the ecommerce clutter? Create a unique voice that elevates a brand image… but also hits a “I want to save money” chord.
PROMOTING SUNDOWN BROADCAST CHANNEL
This campaign was designed to attract advertisers to an R-Rated Adult site which promoted “sexy fun”. The shows were mini comedy routines geared to Men 25-55. I was the internal marketer for the Sundown Channel. It failed to hit because the cost of streaming in the early 2000’s was simply too high.
MARK HOWELL
AIT TECHNOLOGIES
SMART TRAVEL
