Five Non-Profit Case Studies
Amidst the world of giving, is a fiercely competitive environment. Creative Intelligence has track record for helping non-profits stand out and gain the attention and recognition they need to attract noteworthy donations. Here are a handful of non-profit case studies led by CI founder Mark Schneider:
CASE STUDY # 1: PHILLY FOUNDED
The Story: Philadelphia’s startup ecosystem is not recognized outside of the city itself. Yet Philly has a very noteworthy start-up heritage. Truth be told, Philly was the home of America’s first business plan— The Declaration of Independence. It is also also the home of many of “firsts”.
Founder Mark Schneider teamed with the Seed Philly Founder Brad Denenberg and created the campaign: Philly Founded: The Original Start-up City. The campaign will pay tribute to dozens of famous Philly Firsts. It will proudly introduce the Declaration of Innovation… and publicize dozens of Philly’s most noted start-ups. The campaign was originally planned to break during Philly Tech week, but has been pushed back to a Fall launch. Stay tuned.
CASE STUDY 2: CHILD ABUSE
In college, Mark created a campaign for the Child Abuse Council that caught the eye of Ogilvy & Mather and helped him land his first advertising job. Years later, the campaign resurfaced as a national campaign. It morphed into a Child Abuse awareness campaign by the NBA. It was the recipient of many awards.
CASE STUDY # 3: CLIQUE IN-BULLY OUT
A school district in New Jersey was launching an anti-bully campaign and needed some high awareness posters to promote a series of events. CI uncovered some startling facts which were translated into a series of posters that dramatically raised Clique Ins exposure throughout the state of NJ.
CASE STUDY # 4: AMERICAN RED CROSS:
At J.Walter Thompson, Mark headed up the American Red Cross: National Blood Drive. Years later, he had the opportunity to translate that learning into a campaign for the Greenwich CT. Chapter. The “Make Greenwich Rich Again, radio and poster campaign, which was initiated, created and launched by Mark and some of his associates, starred home town celebrities like Burt Parks and Ron Howard and catapulted Greenwich from last to first in the state in blood donations… in six weeks. It was one of the most celebrated donation campaigns of its kind.
CASE STUDY # 5: AUTISM TODAY
Mark worked directly with founder Karen Simmons, helping the Autism Today team build a strong marketing foundation enabling the organization to get International awareness and successfully help thousands of families.
- Autism Today’s initial website
- A Roundtable Panel of Experts: Speaker Series, which included Temple Grandin and Tony Atwood
- Materials for Conferences
- Helped Karen Simmons promote her book “
