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What Makes Headlines? Hate Beats Love. Ugly Is More Attractive Than Pretty.

by Mark Schneider | Feb 15, 2013 | Content Marketing, Uncategorized

Let’s face it; we are attracted to the negative, the odd, the outrageous and controversial. The rules for writing successful news headlines and marketing headlines are exactly the same: Be brash and bold or you will be invisible. This is true for every industry –...
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