Introducing Wow-to-Cow BrandING ESSENTIALS
Master It and You’ll HAVE a MASTERFUL Marketing Foundation
THE KISS FACTOR for BRANDING: WOW-To-COW
Keep It Simple, Smarty!
Building a sustainable personal or corporate brand begins by building a solid, modular marketing foundation. There are hundreds of theories on how to build one, but none is simpler, smarter and sounder than The Wow-to-Cow System… exclusively from Creative Intelligence.
Profound on many levels, the Wow-to-Cow brand-building and lead-generation formula works for all industries and companies of all sizes.
What’s Your “Wow Factor”?
Simply stated, there’s only one thing you want a prospect or customer to feel when viewing every one of your marketing touchpoints: “Wow I gotta’ have that—now!” What’s your wow factor?
It’s Now or Never Time
You’ve hooked them with your wow, but they must take action now. There are two simple but critical “sense of urgency” components. A) The irresistible, high-perceived-value offer that makes a prospect/customer feel a true sense of loss by not acting now. B) A clear-as-a-blue-sky Call-To-Action (CTA). Assume that you only have 2-seconds to convince someone to go from the wow to the now.
Why the Bow Begins with Name Dropping
Take a bow— name drop, and show off your credentials! Today, trust and credibility are essential, as most everyone is spending serious time researching the competition before making a purchase. The sooner you gain prospects’ trust, the faster you will build your database and your brand.
SHOW & TELL HOW YOUR BRAND IS SUPERIOR
Have you ever watched an informercial and said to yourself “That’s incredible, I gotta have that!”? The fact is, a product demo—your show and tell—is often the most persuasive communications element. The demo must clearly and masterfully show exactly why it’s a “must-have”.
A SATISFACTION GUARANTEE “VOW” PRODUCES CONFIDENCE
The earlier you earn trust, the faster your brand will grow. Ensure your customers and prospects that they have everything to gain—and nothing to lose—by purchasing your product or service today. Warning! A satisfaction guarantee that is watered down by a disclaimer is not recommended.
THE COW: Milk YOUR DATABASE with Intelligence
Earn more trust—and business—by staying in touch with everyone who has responded to your marketing. Nurturing is most effective when the majority of your messages focus on education and entertainment instead of a hard sell.
